Privacy Statement

Current as of March 2016

Franz Ziener GmbH & Co. KG respects your privacy, taking the protection of your personal data very seriously. This is why we comply with legal data protection regulations as a matter of course. This data protection declaration provides information about our data protection provisions and measures as well as about the decisions you are entitled to make within the scope of informational self-determination concerning the manner in which your data is collected on line and used. The declaration can also be easily retrieved on our home page and at the bottom of every subpage.

  1. Links to third-party websites
  2. Why do we collect your data?
  3. Collection of personal data
  4. How is your data used?
  5. How can you access your data?
  6. How safe is your personal data?
  7. How does ZIENER use tools for automatic data collection?
  8. Changes to this declaration
  9. Questions about data protection / Objection to use of data
  1. Links to third-party website
    The ZIENER website may include links to third-party websites to enable you to quickly access additional information or other relevant websites. When you click these links you will leave the ZIENER website. ZIENER has no control whatsoever over these websites or their data protection practices, which may possibly deviate from those of ZIENER. ZIENER's provision of links to third-party websites does not constitute the expression of any approval of, or support for, the content which appears on them. Personal data which you make available to these third-party providers or which these providers collect does not fall under the scope of ZIENER's data protection declaration. You should thus read the data protection declarations of all companies before providing personal information to them.
  2. Why do we collect your data?
    In order to achieve our objectives of improving our services and better understanding your needs and interests, ZIENER collects, exports and uses personal data.
  3. Collection of personal dat
    When, for example, you order products or services; request information; sign up for marketing or support material; take part in competitions or surveys or apply for a job with ZIENER, we will ask you to provide the personal information required to carry out these transactions. The personal information which you provide on these web pages may include your name; your address; your telephone number and your email address; financial information and other specific information such as user ID's and passwords; invoice and transaction information; your product and service preferences and your preferred method of contact. Insofar as you register with us as a customer, we will collect data via a logon screen which you complete. The information you will be asked for includes your name; your address including email, telephone and fax numbers; details concerning your preferred method of payment and information concerning the order you are placing.

    Our website includes a store for Ziener dealers. In this case we store order data within the scope of your purchase history and send you order information by email. Over and above this, we require personal information in the following cases:

    • If you sign up for a newsletter or comparable promotion materials;
    • If you establish contact with us.

    Our blog, in which we publish various posts on relevant and current areas of interest, offers you the option of posting public comments. When you submit a comment it will be published under the corresponding post and the user name you have stated will be shown. The provision of information on your website is voluntary. When you submit a comment, we will save your email and IP address in our internal system. The IP address will be stored for as long as the comment remains in the system. The IP address is not deleted until the comment is deleted. This is due to the fact that we could, in certain circumstances, be liable for the publishing of unlawful content. Comments are not checked prior to publication. We do, however, carry out random checks of comments and may delete them if they include unlawful content.
    In addition to the information which you provide, we also collect information during your visits to ZIENER websites. When doing so, ZIENER uses automatic data collection tools such as web beacons; integrated web links and other common tools for gathering information. These tools gather certain standard data which your browser transmits to our website so that you can use it. As a general rule it includes the IP address; date and time of the request; time zone difference to GMT; the content of the request; access status; the relevant data volume transmitted; the website from which the request comes; the browser; the operating system and its user interface; the browser software language and version; clickstream data (i.e. the pages you have called up; the links you have clicked and other actions concerning ZIENER websites) and product information. An IP address is a number assigned to your computer when you surf the Internet and used so that the web server can localize and identify your computer. Computers use these IP addresses to communicate on the Internet, thus allowing users to surf and shop. For some emails sent by ZIENER we also exclusively use Google Analytics. These tools gather information when you open the email or click a link contained in the email. For more information about this please see the "How does ZIENER use tools for automatic data collection?" section.
  4. How is your data used?
    We work according to the principle of data minimization and avoidance – i.e. we only collect and use the amount of data absolutely necessary to process an order transaction and to communicate with you. This includes, for example, all data which financial accounting regulations oblige us to process and store.

    Your personal data will only be stored if you provide them when registering as a customer on our websites. We store this data with your consent, which can be withdrawn at any time, as your personal profile to allow you to log on using your user name and password when visiting the website in future. This has the advantage that you do not have to enter your address information every time you place an order. You can object to the use of your data at any time. Should you do so, you will, however, have to complete the entire registration procedure every time you make a purchase.

    Over and above this, we collect the information you provide when signing up to one of our newsletters. When doing so, we use the so-called "Double Opt-In" procedure – i.e. after registering on our website you re-confirm by email your wish to receive the corresponding newsletter or comparable advertising. If you fail to confirm the registration it will be automatically be deleted after 24 hours. Insofar as you confirm that you wish to receive the newsletter, we will store your email address until you unsubscribe from the newsletter. The sole purpose of this storage is to allow us to send you the newsletter. In addition to this, when you register and confirm we store the relevant IP addresses and times to prevent any abuse of your personal data.

    Your email address is the only compulsory information required to receive the newsletter. The provision of further, specifically identified information is voluntary and used solely to personalize the newsletter. This data will be fully deleted on your request. You can withdraw your consent to receiving the newsletter at any time. You can declare your cancellation by clicking the link provided in every newsletter. Please note that we evaluate your user behaviour when we send the newsletter. The emails we send include so-called web beacons to facilitate this evaluation. Web beacons are 1x1 GIF image files which are linked to our website, allowing us to evaluate your user behaviour. The evaluation is based on the IP address; the date and time of the request; the time zone difference to GMT; the content of the request; access status; the relevant data volume transmitted; the website from which the request comes; the browser; the operating system and its user interface; the browser software language and version and web beacons which are assigned to your email address and linked to an own ID.

    When sending newsletters we use an external service provider –Cleverreach GmbH & Co. KG, Mühlenstr. 43, D-26180 Rastede – to process your data. This company has been carefully selected and given a written mandate. It is bound by our instructions and is regularly monitored by us. The service provider will not forward your data to third parties.

    Data is collected solely in a pseudonymous form, i.e. the IDs are not linked to other personal data about you; it is therefore impossible to directly identify you. The newsletter provider (CleverReach GmbH & Co. KG, Mühlenstr. 43, D-26180 Rastede) stores the information collected in this manner in data centres which are located exclusively in Europe.

    • If you no longer wish to receive our newsletter, you can unsubscribe as follows:
    • Click the "opt out" email link ("Unsubscribe") or "unsubscribe" or follow the instructions for unsubscribing which are given in every email.
    • Go the website(s) on which you originally entered your settings and follow the instructions for unsubscribing from the newsletter.
    • Write to ZIENER. Please state your name, your email address and your postal address as well as the relevant specific information concerning the subscription which you no longer wish to receive.

    We do not forward your data to third parties.
  5. How can you access your data?
    When you register with us as a customer you specify a user name and personal password. Your user name and personal password ensure that you are the only person who can access your profile. We cannot view your password as it is stored on the database in an encrypted form. ZIENER offers you the option of choosing to receive a wide range of product- and service-related information.

    You can choose to receive newsletters or edit your choices when the data is collected or by using one of the methods described in the following sections. This option does not apply to notifications or messages which are not primarily devoted to advertising. These include notifications of order performance; contracts; support; product safety alerts or other administrative or transaction-relevant information.

    The emails you receive from ZIENER are sent in accordance with this declaration. Some emails may possibly use tools for automatic data collection. For more information about this please see the "How does ZIENER use tools for automatic data collection?" section.
  6. How safe is your personal data?
    In order to prevent unauthorized access to your data or its disclosure; to preserve the integrity of the data and to ensure appropriate use of the data, ZIENER uses appropriate physical, technical and administrative procedures to protect the information collected by ZIENER. Industry standard SSL (Secure Sockets Layer) is used to encrypt data on all our websites on which personal details are provided, e.g. in the "Shopping Cart" and "My Account" areas. Within the scope of the SSL encryption procedure your data is scrambled in such a way that it cannot be reconstructed by third parties before it is transmitted to our server. This ensures that your personal data and payment data for transactions carried out via the Internet remains confidential.
    We strongly urge you to take all possible precautionary measures to protect your data when you are working on the Internet. Get into the habit of changing your password at frequent intervals. We recommend that you use a combination of letters and numbers for your password and that you ensure that you use a secure, SSL-capable browser to surf the Internet. Wherever possible, log off completely when you have finished using a computer which is also used by others and ensure that others cannot access your password.
  7. How does ZIENER use tools for automatic data collection?
    The following sections provide more detailed information on common tools for automatic data collection.

    Cookies A cookie is a small text file loaded onto your computer's hard drive by a website. ZIENER or the company's service provider places cookies on your computer when you visit the ZIENER website or third-party provider websites which display our advertisements; make purchases; request information or edit your wishes or sign up for certain services. When you accept the cookies used on our website or on websites with our advertisements, it allows us to access information about your Internet usage. This information is used to make your experience when visiting our websites more personal, friendly and effective. As a general rule, a differentiation is made between "session cookies" and "persistent cookies".

    • Session cookies are deleted from your computer when you close your browser.
    • Persistent cookies remain on your computer until you delete them or they expire.

    Most browsers are configured to automatically accept cookies. You can, however, usually deactivate this feature in your browser settings. You can also choose to only accept cookies from specific websites. If you deactivate cookies, you may not be able to use some of our website's features and some websites may not be displayed correctly.

    ZIENER websites and the HTML format email newsletter use web beacons alone or conjunction with cookies to gather information about your website usage and/or your interaction with the email. A Web beacon is an invisible electronic image which is also known as a 1x1 GIF or a clear GIF. Web beacons are able to recognize certain types of information on your computer such as, for example, cookies, the time and date when a website was called up and a description of the site on which the web beacon is located. Beacons are assigned to your email address and linked to their own ID.
    You can, in some cases, deactivate web beacons in email messages by not downloading images embedded in the message; this feature depends on the email software your computer uses. Due to the way in which specific email software functions it is, however, not always possible to deactivate a web beacon or other tools for automatic data collection contained in the email by doing so. For more information about this, please consult the corresponding information given by your email software or your Internet service provider.
    When you decide to receive marketing emails or newsletters from ZIENER, ZIENER automatically collects personal information. By using web beacons and URLs personally selected for you in these emails or newsletters ZIENER can, for example, track whether you have opened the messages and whether you have clicked one of the links integrated into these messages.

    Integrated web links
    ZIENER emails often use links to take you to a relevant Internet area after re-directing you via the ZIENER server. The re-directing system helps ZIENER to change the target URLs of these links, where applicable, and to establish the effectiveness of ZIENER marketing activities. Web links integrated into emails in this way also allow ZIENER to identify whether you have clicked a link in an email; this interaction information may possibly be linked to personal information about you. You have the following options if you do not want ZIENER to collect information about the links you click:

    • Change your setting relating to your preferred type of communication from ZIENER (i.e. where applicable, select a text-based version of the message) or do not click on links in emails sent by ZIENER.

    Use of Facebook social media plug-ins
    Our Internet presence uses social plug-ins from the social network.

    When doing so, we use a so-called 2-click solution. This means that, as a matter of principle, when you visit our website no personal data will be forwarded to Facebook. You can identify the plug-in provider by means of the first letter of the marking on the greyed out box. Personal data will only be forwarded if you click one of the plug-ins. By activating the plug-in data is automatically transmitted to the relevant plug-in provider, where it is stored (in the USA). We have no influence on the data collected and the data processing operations and we have no information on the full extent of data collection; its purpose or how long data is stored. Since the plug-in provider uses cookies in particular to collect data, we recommend that you use your browser's security settings to delete all cookies before you click the greyed out box. If you activate a plug-in the plug-in provider will receive the information that you have called up the corresponding sub-page on our website.

    In addition to this, the data described in Item 3 will be transmitted, whereby in the case of Facebook the company states that only an anonymized IP is collected. This takes place independent of whether you have an account with this plug-in provider and are logged on to it. If you are logged on with the plug-in provider then this data will be directly assigned to your account. If you hit the activated button and, for example, link the website then the plug-in provider will also store this information in your user account and will publically provide it with your contact data. If you do not want assignment to your profile with the plug-in provider to take place then you must log off before activating the button.

    The plug-in supplier will store this data as a usage profile and use it for advertising purposes, market research and/or needs-oriented designing of his website. This type of evaluation is carried out in particular (also for users who are not logged in) to present needs-oriented advertising and to inform other social network users about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the relevant plug-in provider in order to exercise it.

    For more information about the purpose and extent of data collection and its processing by plug-in providers please consult the data protection declarations of these providers, which can be accessed via the following link. It also provides more information on your corresponding rights and settings options to protect your privacy. Facebook's data protection notes can be accessed at:, for more information about data collection visit:

    Use of Google Analytics
    This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files which are saved on your computer, allowing your use of the website to be analysed. The information about your use of this website (including your IP address) which is generated by the cookie is forwarded to a Google server in the USA, where it is stored. Google will use this information to evaluate your website usage; to compile reports on website activities for the website operator and to provide other services relating website usage and Internet usage. Google will, furthermore, possibly forward this information to third parties insofar as this is required by law or insofar as third parties process this data on Google's behalf. Google will, on no account, allow your IP address to be linked with other data stored by Google. You can prevent the installation of cookies by making the corresponding setting in your browser software; please note, however, that you may possibly not be able to use all the features of this website to their full extent as a result. By using this website you are declaring your consent to the processing of the data about you collected by Google in the manner described above and for the purpose described above.
  8. Changes to this declaration
    Should changes be made to this data protection declaration, the revised declaration will be published here with the current revision date. Should we make fundamental changes to this declaration, we may possibly also advise you accordingly by other means such as an email or a notification on our homepage.
  9. Questions about data protection / Objection to the use of data for advertising purposes
    Under the terms of the German Federal Data Protection Act (Bundesdatenschutzgesetz) you have the right to free information concerning stored data about you; its origin; the recipients to whom the data is provided and the reason for storage. Over and above this, where applicable you have a right to correction, erasure or blocking of this data. If you have given consent to use of the data, you may withdraw it any time. Should you have any questions regarding this declaration or our data protection standards or want to object to the use and forwarding of your data for advertising purposes, please contact our customer service department. You can contact it via email to This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

    Bundesdatenschutzgesetz) is our Data Protection Officer, Mr Martin Schieder, Franz Ziener GmbH & Co. KG, Schwedengasse 5, D-82487 Oberammergau.