As soon as the first snowflakes cover nature in a white gown, the air is clear and the snow sparkles in the sun, enthusiastic winter athletes are drawn outdoors. And, it doesn’t always have to be a ski slope. In undisturbed nature, away from the bustle of the ski regions, more and more people are looking for a balance to their everyday lives, and they enjoy cross-country tracks, sledding hills or ski touring mountains. Activities in the mountains or simply being in the fresh, clear winter air is not only healthy, it also frees you from daily stress and the winter blues.
At the same time, the expectations, requirements and behaviour of winter athletes are subject to constant change because of changed climatic conditions and new trends, which we also take into consideration in the development of our collections.
With the goal of fulfilling the individual desires of winter athletes in the best way possible, and since we are always looking for new market segments, we have been even more intensively occupied with the individual target groups in the snow and have developed innovative product lines for the winter of 2017/2018 where the function and look are precisely tailored to the specific type of sport.
In the process, we are falling back on our extensive experience and have developed a high-quality clothing line for active winter athletes where attention is also directed at the sports of ski touring and cross-country.
With the introduction of the ZIENER Youth Collection, teenagers and young adults will get their money’s worth next winter. The new collection for youth is ideal for the high demand for individuality and style of this group. We’re talking about a very exceptional lifestyle that should also be reflected in the ski outfit. Here, we don’t differentiate between the disciplines in the snow, but rather the focus is on an individual look for each person. Perfect functionality and the latest technologies are in demand for the special requirements off-piste and on the slopes, coupled with an optical portion of casualness. Not „mainstream“ but casual, charismatic and special.
In the area of gloves, we once again emphasise our competence as a function specialist with our brand new product line for touring skiers. Cold temperatures as well as the effort of climbing up with skis call for an outfit that is specially designed for the ski touring segment.