Bavarian ski associations The Bavarian Ski Association (BSV) wears Ziener gloves and garments since the winter season 06/07. This win-win partnership is going beyond the pure equipment level. For example, both partners linked communicative activities and combined their forces in the important field of encouraging young talents. Miriam Vogt, president of the association, says that "due to the cooperation with Ziener, the BSV is able to present all members consistently in high-qualtiy equipment to the public. This helps to enhance the public perception which is the requirement to gain young talents and also supporters. Moreover the high functional material also emphasizes the sportive performances. We have a lot of positive synergetic effects for both sides. We are very happy about the longterm partnership with Ziener." Due to the fact, that the BSV is the major national association, Ziener involves this important partner in product development and communicative activities. Moreover, the firsthand support of young ski talents is one of the main goals.