mission winter mission sommer

Our corporate values



We embody these core values day in, day out, in all our endeavours. We take our lead from sportsmen and –women themselves, by giving our best to exceed their expectations where high quality, innovation and progressive design are concerned.

We are striving to achieve global leadership in terms of innovation, function and design. This is why we work together with competitive athletes; national teams and professional coaches and skiing teachers.

Relationships with suppliers, partners and customers


We cooperate closely with our suppliers as partners, regularly monitoring working conditions on site, to improve both their and our own performance. We encourage our business partners to actively exert a positive influence on the social and environmental impact of their activities.

Our philosophy

Continuous innovation in technology and design


One of our most important goals is to develop new technologies and designs and bring them to market. By doing so we are able to satisfy our consumers anew every year; win new customers and gain footholds in new markets.

High quality at fair prices – this is a core value


Ever since the company was founded, over 70 years ago, our declared goal has been to help sportsmen and – women to achieve their top performance, while also rousing emotions.

Whether they be professionals or leisure athletes, we would like to offer every sportsman and –woman the best equipment at a fair price.
We would like to pass on our passion for sport to our customers. Which is why we work in the long term to give winter sports a future, and also why we support young talents.